Marketing and Brand Collateral

At Kraftier Studio, we understand that effective marketing and brand collateral is essential for any business looking to stand out in today’s competitive marketplace. Our approach to creating marketing materials is centered around three key principles: process, consistency, and impact.

Our process starts with a thorough understanding of your business, your target audience, and your marketing goals. We work closely with you to develop a comprehensive strategy that aligns with your overall branding and marketing efforts. We focus on creating marketing materials that not only look good, but also effectively communicate your message and drive results.

Consistency is key when it comes to branding and marketing. We ensure that all marketing materials are consistent with your brand’s visual identity, messaging, and tone of voice. This consistency helps to build trust and recognition with your target audience, and makes it easier for them to identify and remember your brand.

Finally, we focus on creating compelling and effective marketing campaigns that drive results. We strive to create marketing materials that are not only visually appealing, but also strategically crafted to engage with your target audience, and drive them to take action.

We have a team of experienced marketing and design professionals who work together to create marketing and brand collateral that effectively communicates your message, and helps you achieve your marketing goals. Whether you need a brochure, a social media campaign, or a full rebrand, we’ve got you covered.

Render of 3D Geometric Abstract Twist Background
Render of 3D Geometric Abstract Twist Background

“They helped us revamp our entire visual identity, from our logo to our website and marketing materials. Their team is professional, creative and had a deep understanding of our target audience. Thanks to their efforts.”

FMCG Brand owner from Mumbai

Types Marketing and Brand Collateral

There are many types of marketing collateral that can be used to promote a business or product, some examples include:

  1. Brochures and flyers: Print materials that provide detailed information about a product or service, often used at trade shows, events, or as mailers.

  2. Business cards: Small cards that typically include a person’s name, job title, and contact information, used for networking and building professional connections.

  3. Product catalogs: Detailed listings of products or services, often used by wholesalers, retailers, and manufacturers.

  4. Posters and signs: Large print materials used for advertising, promotions or events.

  5. Trade show displays: Materials used to set up a booth or exhibit at a trade show or conference, including banners, signs, and brochures.

  6. Social media graphics: Images and videos created for use on social media platforms to promote products, services, or events.

  7. Email templates: pre-designed email templates that can be used to send marketing messages to a list of subscribers.

  8. Presentations: Slides used to present information to a group, often used in sales pitches, product demos, and other business presentations.

  9. Press releases: written statement that is sent to the media to announce a new product, service, or event.

  10. Videos: short films that can be used to promote products, services, or events.

These are just a few examples, depending on the business model, other forms of marketing collateral may include packaging, instruction manuals, events, and more.

Marketing and Brand Collateral
Frequently Asked Questions

We offer a wide range of marketing and brand collateral services, including print materials, digital marketing assets, event marketing materials, website design and development, and search engine optimization and digital marketing.

We work closely with our clients to understand their brand and messaging goals. We also provide guidelines and support to make sure that your materials are used consistently across all platforms and applications.

We start by understanding your business, your target audience, and your marketing goals. We conduct research to gain insights into your target audience and competitors. We then develop concepts and ideas that are tailored to your specific needs and goals, and align with your overall branding and marketing efforts.

We give 1 rounds of revisions in the quoted price, but additional revisions can be provided with an extra cost.

We provide you with the final deliverables in various file formats suitable for different platforms and applications. This includes JPEG, PNG, PDF, and AI, EPS, PSD etc

The time required to complete a marketing and brand collateral project can vary depending on the complexity of the project and the number of revisions needed. We work closely with our clients to establish a timeline that meets their needs.

Yes, we can help with printing and distribution of your marketing and brand collateral. We have relationships with a network of trusted printers and distribution partners and can help you get your materials into the right hands.