We understand the importance of packaging design in consumer purchasing decisions. Packaging is often the first point of contact a consumer has with a product, and it plays a crucial role in catching their attention and communicating the product’s key benefits.
Our approach to packaging design is centered around creating packaging that stands out on the shelf, and that effectively communicates the product’s unique selling points. We work closely with our clients to understand their target audience, the product’s key benefits and the competition, in order to develop packaging that will resonate with the target audience and stand out in the crowded retail environment.
Our team of experienced designers and packaging experts bring a wealth of knowledge and experience in creating packaging that is both visually appealing and functional. We take into account aspects such as the materials, shape, colors, typography and imagery to create packaging that is not only aesthetically pleasing but also protects the product during transportation and storage.
“Working with Kraftier Studio on our packaging design was an absolute pleasure! Their team was so easy to work with and they truly listened to our needs and wants for the design. They came up with a design that exceeded our expectations and fits our brand perfectly.”
Our Process for Packaging design
The process for creating a packaging design typically includes the following steps:
Research: We conduct research on the target market, competitive landscape, and any relevant industry regulations or guidelines.
Concept Development: We work with the client to develop a number of concepts that align with the research and the client’s goals.
Design Revisions: We work with the client to fine-tune the chosen concept, making revisions as necessary until the design is finalized.
Final Deliverables: We provide the client with final high-resolution print-ready files in various formats, such as PDF, AI, EPS and PNG.
Vendor Sourcing: We can assist with vendor sourcing for packaging materials and production. We have a network of trusted vendors that we work with and can provide recommendations based on the specific needs of your project.
Barcode registration : We can help you with the registration of the barcode with the appropriate organisations.
Please note that the specifics of the process may vary depending on the complexity of the project and the client’s specific needs.
Frequently Asked Questions
The timeline for a packaging design project can vary depending on the complexity of the project and the client’s specific needs. On average, a typical packaging design project can take anywhere from 4-8 weeks from start to finish. This includes research, concept development, design revisions, and final deliverables.
Yes, we can work with your existing packaging design. We’ll evaluate it, give you feedback and suggest improvements that can be made to enhance the design and make it more effective.
Yes, we have experience working with packaging design for different countries and we understand the regulations and cultural considerations for different markets. We’ll make sure that your packaging design is compliant with regulations and cultural considerations for different markets.
Our team of designers and packaging experts have experience working with a wide range of materials and production methods. We have the ability to work with various materials such as paper, cardboard and flexible pack pouches. If there’s a specific material or production method you’re interested in, we’ll be happy to discuss it with you and see if it’s a viable option for your project.
Yes, we can assist with vendor sourcing for packaging materials and production. We have a network of trusted vendors that we work with and can provide recommendations based on the specific needs of your project. We can also help you with the negotiation and management of the production process with the chosen vendor.
Yes, we can assist with barcode for the product packaging. We can advise on the various barcode formats and standards, such as UPC, EAN, and QR codes, and ensure that the barcode is properly formatted and placed on the packaging design. We also can help you with the registration of the barcode with the appropriate organizations.